Does your child dream of becoming a star of social networks, so that thousands, maybe even millions of people read and discuss his posts? Your young talent does not want to hear about anything, except for one thing — to be a cool blogger? Or maybe his head is full of ideas, but lacks the knowledge and skills to implement them?
Then the novelty of the publishing house Clever “Star of social networks. How to become a cool blogger” will definitely come in handy for you! The authors — journalist and business coach of Skolkovo Nina Zvereva and writer and blogger Svetlana Ikonnikova — give a lot of advice, talk about the nuances and subtleties, sort out the common mistakes of bloggers, explain everything with examples and perfectly motivate.
The book helps not only to learn a lot of interesting things and master cool skills, but also to learn how to express yourself freely and creatively.
At the very beginning, it makes sense to analyze who will be interested in the blog, who will become the target audience. Of course, in a sense, all creative people write and shoot for themselves, but… Social networks and blogs provide an excellent opportunity not only to speak out, but to share with others interesting, important, funny, useful and receive feedback. Blogging for your own pleasure and being recognizable and successful at the same time sounds tempting, doesn’t it? The authors of the book will teach you how to combine the pleasant with the very pleasant!
Eight and a half
The introduction to the essay should be solid, meaningful and smoothly lead the reader to the point. That’s what they teach in school. But in the world of social media, school rules don’t always work. According to research, a blogger has only 8.5 seconds to engage an audience. A long and non-catchy intro leads to the fact that the user is distracted and switches to something else. So the introduction to the post should be bright and as intriguing as possible. Otherwise, even the most brilliant post risks going unnoticed.
In order for a post to attract attention and interest, it must have a story. This means that even a short post needs three important things: the opening, the development of the action, and the ending. And, of course, there is always a hero in history! How to check if the story is working? One single question: “What is it about?” If you can answer with a short phrase, then you have a real story.
Give the post time
Ready post should not be posted immediately! It is useful for him to give time to lie down in drafts. For a day or at least an hour. Returning to the post and looking at it with a fresh, rested look, you will always find something that can be improved: remove the superfluous, pick up more accurate words.
These tips are a small part of what the authors of the book generously share. Do not miss all the life hacks and tricks: how to behave in front of the camera, where to get inspiration, what to write if nothing is written, how to respond to haters and much more useful.
Read, fantasize, experiment, use copyright features and look for your own!